GIFT™ 2024

Brand Finance® annumming milling Global Intangible Finance Tracker (GIFT™) — an annual review of the World's Intangible Value October 2024 Contents | --- | --- | |------------------------------------------------|-------| | | | | About Brand Finance | 5 | | Foreword | 6 | | David Haigh, Chairman & CEO, Brand Finance | | | Leveraging and Reporting | 11 | | of Intangible Assets: 2024 Outlook | | | Annie Brown, Valuation Director, Brand Finance | | | Definitions | 14 | | Financial Reporting: Background | 16 | | ...