2024亚洲移动APP市场分析报告

Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The mobile application download volume in China reached approximately 111 billion in 2022, making it the leading country for app downloads globally [9]. - In Asia, the total app download volume was about 983 billion in 2022, with India following at 266 billion downloads [11]. - The average time spent on mobile applications in China was around 1.12 trillion hours in 2022, with India at 669 billion hours [12]. - The smartphone adoption rate in North America is projected to increase from 84% in 2022 to 90% by 2030, while regions like the CIS and Asia-Pacific are expected to see significant growth [7]. - The mobile gaming market in Asia is projected to reach $127.47 billion by 2027, reflecting a continuous growth trend [30]. Summary by Sections Overview - As of 2022, North America had the highest smartphone adoption rate at 84%, expected to rise to 90% by 2030 [7]. - The Asia-Pacific region had over 4.8 billion mobile users in 2022, marking a 1.4% increase from the previous year [9]. Mobile App Usage - In 2022, China led Asia in app downloads with approximately 983 billion, while India had 266 billion downloads [11]. - The average daily time spent on mobile devices in Indonesia increased from about 3.9 hours in 2019 to 5.7 hours in 2022 [15]. Social Media - Facebook held a market share of approximately 63.7% in Asia's mobile social media market as of January 2023, down from 66.68% [20]. - Instagram's market share increased significantly from nearly 6% in April 2022 to 12.9% by January 2023 [21]. Messengers - KakaoTalk was the most used messaging app in South Korea, with 96.9% of users reporting its usage [27]. - LINE's monthly revenue in Japan for December 2022 was approximately $24.8 million, totaling over $206.9 million for the year [26]. Gaming - The mobile gaming revenue in Asia is expected to grow to $127.47 billion by 2027, with a projected increase of 29.7% from 2023 to 2027 [30]. - In Q4 2022, mobile game revenue in Asia was around $9.5 billion, showing a year-on-year decline of about 14% [35]. Shopping Apps - Shopee was the most downloaded free shopping app in Southeast Asia in 2022, with over 102.84 million downloads [44]. - Carousell generated the highest in-app purchase revenue in several Southeast Asian countries, with approximately $4.44 million in Singapore [43].