社会服务行业周报：免税电商平台双十一玩法各异 关注性价比零售

Investment Rating - The report maintains a positive outlook on the duty-free e-commerce sector, particularly during the Double Eleven shopping festival, indicating a favorable investment environment [2][3]. Core Insights - The duty-free operators are showcasing more diversified operational strategies this year, transitioning from traditional discount promotions to a variety of consumer experiences, which is expected to drive sales growth and shape new consumption habits [2][3]. - The competitive landscape is intensifying as different companies adopt varying strategic performances, with a focus on innovative marketing strategies that integrate emerging technologies and changing consumer habits [2][3]. - The "member purchase" channel of duty-free operators offers unique price advantages due to a well-established supply chain and exclusive brand collaborations, enhancing consumer engagement and satisfaction [3][4]. Summary by Sections 1. Duty-Free E-Commerce Double Eleven Strategies - The Double Eleven promotional activities have been extended, with major duty-free e-commerce platforms launching unique promotional strategies, starting pre-sales as early as October 14 and lasting about a month [13][15]. - Various platforms, including CDF and Sam's Club, are implementing direct price reductions and innovative promotional mechanisms, such as member-exclusive discounts and tiered coupon systems [17][20]. 2. Price Comparison and Mechanisms - Cross-border e-commerce naturally possesses a "cost-performance" advantage, with significant price differences noted between various platforms, particularly in beauty products [23]. - The report highlights that during the Double Eleven period, the terminal consumer prices between duty-free and member purchase options are closely aligned, with some member purchase items being more cost-effective [5][23]. 3. Market Performance Overview - The report notes that the retail sector has shown resilience, with the commercial retail index rising by 4.56% during the specified period, ranking third among major industry indices [31][34]. - The social service sector also performed well, with a 2.65% increase, ranking fourth, indicating a stable market environment for related companies [31][34].