百合类保健食品：小众中药材保健食品赛道极具增长潜力 头豹词条报告系列

Investment Rating - The industry rating for lily-based health food is 4 stars, indicating a strong growth potential in the niche market of traditional Chinese medicine [21]. Core Insights - The lily-based health food industry is characterized by significant growth potential due to increasing consumer health awareness and the incorporation of traditional Chinese medicine into health food regulations [3][5]. - The market size of lily-based health foods has grown from 380 million RMB in 2019 to 454 million RMB in 2023, with a compound annual growth rate (CAGR) of 4.52%. It is projected to reach 593 million RMB by 2028, with a CAGR of 5.27% [19][20]. - The industry benefits from favorable policies, including the inclusion of traditional Chinese medicinal materials in health food registration, which is expected to enhance supply and market opportunities [3][9]. Industry Definition - Lily-based health foods refer to health products primarily made from lilies, which have a long history of medicinal use and are recognized for their nutritional benefits [4][6]. Industry Classification - The lily-based health food industry can be classified by dosage forms, including capsules, tablets, oral liquids, granules, and teas, with capsules being the most popular form [4][14]. Industry Characteristics - The industry features broad application prospects, relatively relaxed regulation, and increasing market demand driven by consumer health consciousness [5][7][8]. Market Demand - The demand for health foods is growing, driven by modern lifestyle pressures and an increasing focus on health improvement through diet [8][19]. Development History - The industry has evolved from an initial phase of regulatory exploration to a high-growth phase characterized by deeper market recognition and regulatory innovation, particularly following the establishment of a clear regulatory framework for health foods [9][10]. Industry Chain Analysis - The industry chain consists of upstream raw material suppliers, midstream product developers and manufacturers, and downstream sales channels including pharmacies and supermarkets [11][12]. - The lily health food industry relies on high-quality raw materials and technological innovation, forming a highly integrated and innovation-driven industry chain [11]. Competitive Landscape - The industry is characterized by a competitive landscape where major players like Tongrentang and Harbin Pharmaceutical Group leverage their brand influence and distribution channels to attract consumers [30][31]. - The market is witnessing an influx of new entrants due to stable raw material supply and increasing market value, which may alter the competitive dynamics [29][30].