【她经济专题】2024女性珠宝配饰行业趋势洞察报告

Investment Rating - The report does not explicitly state an investment rating for the jewelry and accessories industry Core Insights - The "her economy" is driving significant growth in China's consumption market, with over 468 million women contributing to a consumption market worth 10 trillion yuan [1] - The jewelry market in China is expanding, with the total market size reaching 820 billion yuan in 2023, reversing the decline seen in 2022 [2][4] - Gold products dominate the market, accounting for over 60% of sales, followed by jade and diamond products [2][4] - Retail sales of gold and silver jewelry reached 331 billion yuan in 2023, with a year-on-year growth rate of 13.3%, indicating a rising consumer willingness to spend [6][7] - The jewelry industry's social media presence is growing, with a 129% increase in volume and a 28% increase in interaction in 2024 [10] Summary by Sections 01. Jewelry and Accessories Industry Overview - The Chinese jewelry market is experiencing continuous growth, with gold products making up more than 60% of the market share [2][4] - The market size for jewelry reached 820 billion yuan in 2023, showing a recovery from previous declines [2] 02. Jewelry Market Structure Insights - Retail sales of gold and silver jewelry reached 331 billion yuan in 2023, with a year-on-year growth of 13.3%, second only to the restaurant sector [6][7] - The social media presence of the jewelry industry is increasing, with significant growth in both volume and interaction rates [10] 03. Consumer Demand Research - The report highlights the diverse usage scenarios for jewelry, with consumers focusing on the meaning, appearance, style, and matching of products [81] - The demand for gold jewelry is particularly strong among Generation Z, with 64% expressing interest in purchasing gold for self-reward and daily wear [60]