Investment Rating - The report does not provide a specific investment rating for the air purifier industry Core Insights - The air purifier market in China is currently experiencing a recovery phase, with prices reaching historical lows and market demand gradually increasing. The industry has shown signs of prosperity after undergoing a significant reshuffle due to new national standards and increased consumer awareness of air quality [2][23]. Industry Definition - Air purifiers, also known as air cleaning devices, are products designed to absorb, decompose, or transform various air pollutants, effectively improving air cleanliness. They are applicable in various fields, including residential, commercial, and industrial settings [3]. Industry Classification - The air purifier market has evolved significantly, with advancements in technology leading to various types of purifiers, including passive, active, and dual purification systems. The passive purifiers use filters to clean the air, while active purifiers release purifying agents into the air [4]. Industry Characteristics - The air purifier industry in China is still immature, with a low market penetration rate and high entry barriers. However, the overall trend is upward as consumer health awareness increases [5]. Competitive Landscape - The competition in the air purifier market is intense, with significant influence from imported brands. The implementation of new national standards has raised industry entry barriers, leading to the exit of many low-tier brands. Major international brands like Philips and Panasonic dominate the market, holding substantial market shares [6][29]. Supply and Demand Structure - The air purifier market faces an imbalance between supply and demand, necessitating reforms on the supply side. The demand for air purifiers is expected to grow, with an estimated total market demand of 1.8 billion units in 2023, reflecting an 8% year-on-year increase [7]. User Purchase Intentions - Consumer willingness to purchase air purifiers is closely linked to their economic capacity. Higher-income individuals, particularly those aged 30 to 60, show a greater intent to buy, especially families with children or elderly members [8][9]. Development Potential - The air purifier market in China is still in its early stages, with significant growth potential. As consumer awareness of air quality increases, the market is expected to expand further. Companies need to focus on technological innovation and product quality to seize opportunities [10]. Industry Scale - The market size of the air purifier industry has fluctuated, with a decline from 16.488 billion RMB in 2019 to 3.557 billion RMB in 2023. However, it is projected to grow from 4.66 billion RMB in 2024 to 7.676 billion RMB by 2028, with a compound annual growth rate of 10.50% [22]. Policy Overview - The report outlines several policies impacting the air purifier industry, including standards for harmful substance content and energy efficiency, which aim to regulate and promote the industry's development [25][26]. Future Trends - The air purifier industry is expected to recover, driven by historical low prices and increasing market demand. The industry is also likely to see diversification in product functionality and smart technology integration, enhancing its growth prospects [23][24].
空气净化器：空净价格来到历史低点，市场需求逐渐上升，空净行业在经历洗牌后，展露繁荣迹象 头豹词条报告系列
头豹研究院·2024-11-06 12:23