2024年中国宠物行业研究报告

Industry Overview - The pet industry in China has experienced rapid growth over the past 30 years, transitioning from a nascent stage to a fully competitive market [9] - The industry is primarily driven by pet dogs and cats, with four major sectors: pet food, pet supplies, pet healthcare, and pet services [3][4] - The pet industry is expected to reach a market size of 3453 billion yuan in 2024, with a CAGR of 7.8% from 2019 to 2024 [47][48] Market Segmentation - The pet food market is the largest segment, accounting for 48% of the total market in 2024, followed by pet healthcare (27%), pet supplies (15%), and pet services (10%) [47][48] - The pet food market is further divided into dry food, wet food, and pet snacks, with dry food being the most popular due to its convenience and affordability [50][51] - The pet supplies market is seeing a rise in smart pet products, which accounted for 20% of the total pet supplies market in 2024 [92][94] Competitive Landscape - The pet food market is highly competitive, with a mix of international brands, traditional domestic manufacturers, and emerging internet-based companies [52][53] - Domestic brands are gradually gaining market share, with the CR10 (concentration ratio of the top 10 brands) decreasing by 6% from 2014 to 2023 [53] - In the pet supplies market, traditional companies, smart pet product brands, and cross-industry players are the main competitors, with smart pet products gaining traction [79][80] Consumer Insights - Pet owners prefer e-commerce platforms for purchasing pet food (69%), followed by pet stores (55%) and supermarkets (37%) [68][70] - Pet owners prioritize their pets' taste preferences (63%), nutritional value (60%), and cost-effectiveness (57%) when choosing pet food [68][70] - Concerns about food safety (53%), overwhelming brand choices (48%), and product homogeneity (40%) are the main pain points for pet owners [74][76] Production and Trade - China's pet food production has grown rapidly, with a CAGR of 11.4% from 2018 to 2023, reaching 146.3 million tons in 2023 [56][57] - Hebei and Shandong are the top provinces for pet food production, accounting for 36.1% and 30.7% of the national total, respectively [58][60] - The export of pet food has shifted from the US to Southeast Asia, while imports have shifted from Southeast Asia to the US, with import prices surpassing export prices since 2018 [65][66] Technological Innovation - Technological advancements, such as AI, IoT, and big data, are driving innovation in the pet industry, particularly in smart pet products and production processes [23][24][92] - Smart pet products, including smart feeders, smart litter boxes, and smart toys, are gaining popularity due to their convenience and ability to address pet owners' pain points [92][93] Policy and Regulation - Policies have evolved from strict pet ownership restrictions in the 1980s to more relaxed and standardized regulations, supporting the growth of the pet industry [10][11][12] - Recent policies, such as the "Companion Animal (Pet) Products Safety Technical Requirements" standard, aim to guide the high-quality development of the pet supplies market [77][78]