纺织服装冰雪运动领域跟踪点评：政策发力冰雪运动，万亿市场前景可期

Investment Rating - The report rates the textile and apparel industry as "Overweight" due to the expected growth in the ice and snow sports market driven by government policies and upcoming events [2][9]. Core Insights - The State Council issued opinions to accelerate the development of the ice and snow sports market, projecting the total scale of the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, with a compound annual growth rate of 8% from 2027 to 2030 [2][3]. - The report highlights the rapid growth of China's ice and snow industry, which expanded from 270 billion yuan in 2015 to 890 billion yuan in 2023, reflecting a compound annual growth rate of 16% over eight years [2][3]. - The upcoming Harbin Asian Winter Games in 2025 is expected to further boost ice and snow consumption, with significant increases in hotel bookings for winter sports [2][3]. Summary by Sections Policy Initiatives - The report outlines eight key initiatives to promote high-quality development in ice and snow sports, including enhancing infrastructure, fostering brand development, and expanding ice and snow consumption [2]. Market Growth - The ice and snow leisure tourism is projected to exceed 520 million participants in the 2024-2025 season, representing a growth rate of approximately 35% [3]. Investment Opportunities - Key companies to watch include: - Anta Sports, focusing on high-end outdoor brand DESCENTE - 361 Degrees, the official partner for the Harbin Asian Winter Games - Bosideng, collaborating with high-end brands for winter apparel - Sanfo Outdoor, covering a wide range of outdoor sports equipment [2][3]. Valuation Table - The report provides a valuation table for related companies, indicating current stock prices, market capitalization, and projected earnings, with recommendations to "Buy" for several companies including Anta Sports and Bosideng [5].