从新车计划看吉利汽车销量空间

Investment Rating - The report maintains a "Buy" rating for Geely Automobile [4][10]. Core Views - Geely Automobile is actively transforming into the new energy vehicle (NEV) sector, with three major brands targeting different market segments. The company is transitioning from a technology investment phase to a product output phase, with a robust new car launch plan that includes nine key NEV models across various price ranges [8][14]. - The report forecasts significant sales growth for Geely, projecting total sales of 2.143 million and 2.782 million vehicles for 2024 and 2025, respectively, representing year-on-year growth of 30.0% and 29.8% [2][10]. Summary by Sections 1. Introduction: Sales Potential from New Car Plans - Geely's three brands—Galaxy, Lynk & Co, and Zeekr—are positioned for the NEV market, focusing on cost-effectiveness, personalization, and high-end smart electric vehicles [14]. - The company aims to cover a wide price range with new models, enhancing its market presence [14]. 2. New Car Plans Progressing Smoothly 2.1 Galaxy Brand: Expanding Market Coverage - The Galaxy E5 and Star Wish models have been launched, targeting the A-class SUV and A0-class sedan markets, with competitive pricing [6][29]. - The Galaxy E5 achieved sales of 12,230 units in its first month, indicating strong market acceptance [6][21]. 2.2 Zeekr Brand: Accelerating Model Matrix Expansion - Zeekr has increased its new car release cadence, with models like Zeekr 009 and Zeekr X contributing to a sales increase from 72,000 units in 2022 to 119,000 units in 2023, a growth of 65.0% [6][10]. - Future models like Zeekr 7X and Zeekr MIX are expected to further enhance sales [6]. 2.3 Lynk & Co Brand: Transitioning to NEV - Lynk & Co has launched its first native NEV architecture, with significant sales growth in 2023 and 2024 [6][10]. - The brand's NEV sales reached 96,000 units in the first eight months of 2024, a year-on-year increase of 449.6% [6][10]. 3. Profit Forecast and Investment Recommendations - The report projects total sales for Geely from 2024 to 2026 to be 2.143 million, 2.782 million, and 3.280 million vehicles, with corresponding revenues of 239.03 billion, 325.52 billion, and 395.69 billion yuan [10]. - The expected earnings per share (EPS) for the same period are 1.63, 1.26, and 1.64 yuan, with a three-year compound annual growth rate (CAGR) of 45.8% [10].