运动鞋代工：体育产业政策扶持叠加海外补库预期升温，中国运动鞋代工行业景气度有望持续提升 头豹词条报告系列

Investment Rating - The report does not provide a specific investment rating for the sports shoe OEM industry Core Insights - The Chinese sports shoe OEM industry is expected to experience sustained growth due to supportive sports industry policies and rising overseas inventory replenishment expectations. The market size is projected to grow from 26.99 billion RMB in 2024 to 47.06 billion RMB by 2028, with a compound annual growth rate (CAGR) of 14.9% from 2024 to 2028 [2][28]. Industry Definition - The sports shoe OEM industry involves well-known domestic and international sports shoe brands outsourcing production and manufacturing to third-party factories. This industry is categorized under the footwear manufacturing sector and includes processes from raw material procurement to product design, manufacturing, and shipping [3][4]. Industry Classification - The sports shoe OEM industry can be classified based on product type, production process, customer type, and production model, including OEM (Original Equipment Manufacturer), ODM (Original Design Manufacturer), and OBM (Original Brand Manufacturer) [4]. Industry Characteristics - The industry exhibits three main characteristics: significant profit distribution differentiation within the supply chain, a stable competitive landscape with high industry concentration, and a mature supply chain with noticeable trends of industrial transfer [5][6][7]. Market Size - The market size of the Chinese sports shoe OEM industry grew from 11.24 billion RMB in 2018 to 22.73 billion RMB in 2023, with a CAGR of 15.12%. It is expected to reach 26.99 billion RMB in 2024 and grow to 47.06 billion RMB by 2028 [28]. Policy Analysis - The report highlights several key policies that support the growth of the sports shoe OEM industry, including the "14th Five-Year Plan for Sports Development," which aims to expand the sports industry to a total scale of 5 trillion RMB by 2025 [30][31]. Competitive Landscape - The competitive landscape of the Chinese sports shoe OEM market is characterized by a concentration of leading companies such as Huayi Group, Yuyuan Group, and Fengtai Group, which dominate the market due to their scale, customer resources, and technological capabilities [38][39].