ASEAN 500 2024

Investment Rating - The report does not explicitly state an investment rating for the industry but highlights significant growth and brand value increases across various sectors in ASEAN, particularly in food, hospitality, and banking sectors [21][25][51]. Core Insights - The post-pandemic recovery has led to a surge in brand value within ASEAN's food and hospitality sectors, with a collective brand value of USD39 billion from 100 brands [21][22]. - PETRONAS is recognized as ASEAN's most valuable brand with a brand value of USD14.6 billion, reflecting a 15% increase [25]. - The banking sector has seen advancements in digital transformation, with DBS leading as the most valuable banking brand at USD11 billion, up 5% [51]. Sector Analysis Food Sector - The ASEAN food brands collectively reached a brand value of USD14.1 billion, marking a 26% growth year-on-year [73]. - Vinamilk remains the most valuable food brand despite a decline to USD2.6 billion, while Olam and Wilmar saw increases in brand value [74][75]. Hospitality Sector - The hospitality sector's brand value is USD2.1 billion, with brands like Berjaya Land and Millennium Hotels showing growth [79][80]. - Millennium Hotels experienced a 39% increase in brand value, reaching USD401 million [81]. Banking Sector - The banking sector accounts for 28% of the top 500 ASEAN brands, with a combined value of USD79.2 billion [50]. - BCA is noted as the strongest brand in the region with a brand value of USD3.1 billion, up 8% [26]. Engineering Sector - The engineering sector contributes USD12.7 billion to the rankings, with SCG and YTL being notable brands [68][69]. Real Estate Sector - The real estate sector has a combined brand value of USD9.1 billion, with Vinhomes and Mapletree as key players [90][92]. Leisure & Tourism Sector - The leisure and tourism sector's combined value reached USD10.4 billion, with Marina Bay Sands leading at USD6.2 billion [86][87]. Airlines Sector - The airlines sector has a combined brand value of USD6.4 billion, with Singapore Airlines maintaining its position as the most valuable airline brand [44][45]. Diversified Brands - The diversified brands sector has a total brand value of USD5.2 billion, with Sime Darby and Petrovietnam as leading brands [59][60]. Sustainability Insights - PETRONAS leads in sustainability perceptions with a value of USD1.3 billion, indicating strong consumer commitment to sustainability [38][41].