Investment Rating - The flooring industry is rated as a 5-star sector, indicating strong growth potential and investment opportunities [41]. Core Insights - The Chinese flooring industry encompasses wood, bamboo, stone-plastic, and wood-plastic flooring, facing market contraction due to real estate fluctuations, but urbanization and the growth of the second-hand housing market present new opportunities [2][14]. - The industry is characterized by sales network barriers, accelerating online transformation, and a dual focus on environmental and aesthetic product innovation, leading to diversified development [6][7]. - The industry has a mature supply chain with a fragmented competitive landscape, where small and medium-sized enterprises dominate [8][14]. Industry Definition - Flooring refers to building materials used for the surface layer of floors, significantly impacting indoor aesthetics and comfort [3]. - The flooring industry can be categorized into wood, bamboo, stone-plastic, and wood-plastic flooring, with environmental standards influencing product classifications [4][5]. Industry Characteristics - The flooring industry features significant sales network barriers, with a shift towards online retailing due to changing consumer habits and the rise of e-commerce platforms [6]. - There is a growing emphasis on environmental and aesthetic values, driving product diversification and innovation [7][20]. - The industry has a mature supply chain, but faces intense competition with a low market concentration [8][19]. Industry Scale - The market size of the flooring industry decreased from 221.31 billion RMB in 2019 to 166.4 billion RMB in 2023, with a compound annual growth rate of -6.88% [27]. - Future projections indicate a decline to 123.98 billion RMB by 2028, with a compound annual growth rate of -3.42% [27]. - The urbanization rate in China is expected to drive demand for flooring products, with significant growth potential in the coming years [28]. Competitive Landscape - The flooring industry is characterized by low market concentration, with the top five companies holding only 21.2% of the market share [46]. - The competitive landscape includes both imported and domestic brands, with a significant presence of small and medium-sized enterprises [46][47]. - Major players include Daya Saint, Haixiang New Materials, and Del Future, with Daya Saint leading the market with a revenue of 4.895 billion RMB in 2023 [47].
企业竞争图谱：2024年地板 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-11-14 11:52