阿胶类保健食品：国民对传统补血中药材的相关保健食品需求渐增 头豹词条报告系列

Investment Rating - The report does not provide a specific investment rating for the industry [2]. Core Insights - The demand for Ejiao health products is increasing as the public becomes more health-conscious and seeks traditional remedies for blood replenishment and immune enhancement [5][22]. - The industry is characterized by intense competition, with both established brands and new entrants striving for market share through quality, packaging, and marketing innovations [6]. - Future development trends indicate a diversification of products and an increasing international presence for Ejiao health products [7]. Industry Definition - Ejiao health products are defined as health foods primarily made from Ejiao, which is derived from donkey hide and is known for its health benefits [3]. Industry Classification - Ejiao health products can be categorized based on their physical forms, including solid, semi-solid, and liquid types [4]. Industry Characteristics - The Ejiao health product industry features broad market demand, fierce competition, and trends towards diversification and internationalization [6]. Market Demand - The market demand for Ejiao health products is robust and growing, driven by rising health awareness and the popularity of food therapy among various consumer demographics [5]. Competitive Landscape - The Ejiao health product market is highly competitive, dominated by a few large companies, with significant brand recognition and historical legacy [21][34]. - The leading company, Dong'e Ejiao, reported a revenue of 4.715 billion RMB in 2023, reflecting a year-on-year growth of 16.66% [34]. Industry Development History - The industry has evolved through regulatory phases, with significant milestones including the introduction of the "Health Food Management Measures" and the dual-track registration system in 2016 [8]. Market Size - The market size for Ejiao health products grew from 10.832 billion RMB in 2019 to 13.380 billion RMB in 2023, with a compound annual growth rate (CAGR) of 5.42% [22]. - Projections indicate that the market size will reach 16.827 billion RMB by 2028, with a CAGR of 5.16% [22]. Policy Analysis - Government policies are increasingly supportive of the Ejiao industry, promoting research and development while ensuring product safety and efficacy [23]. Supply Chain Analysis - The supply chain for Ejiao health products is stable, with a recovery in donkey breeding and skin supply, particularly in Shandong province, which is a key production area [10][12]. Consumer Education - There is a need for enhanced consumer education regarding the benefits and uses of Ejiao health products, as many potential consumers lack sufficient information [20].