2024年中国跨境电商ERP行业研究报告：供应链及营销能力有待提升，全球化多平台化成为发展重点

Investment Rating - The report rates the cross-border e-commerce ERP industry with a positive outlook, indicating a continuous growth trajectory driven by policy support and market demand [5]. Core Insights - The cross-border e-commerce ERP market is projected to grow from 1.2 billion yuan in 2023 to 1.89 billion yuan by 2028, with a CAGR of 9.37% from 2024 to 2028 [5]. - The industry is entering an AI phase, with generative AI technologies enhancing product and service integration to meet market demands [5]. - The competitive landscape is expected to remain stable in the short term, dominated by key players like ShopEx, Lingxing, and Yicang, who have established loyal customer bases [5]. Summary by Sections Industry Overview - Cross-border e-commerce ERP systems are designed to manage internal resources and integrate external resources, addressing challenges such as profit accounting, goods management, and personnel collaboration [6][7]. - Key features of cross-border e-commerce ERP include global coverage, real-time access, and visual analytics, which help businesses optimize operations and improve decision-making [6][7]. Market Dynamics - The market is driven by policy support for overseas warehouse construction and marketing initiatives, alongside the rise of emerging platforms like TikTok [5]. - The report highlights the need for ERP systems to adapt to the complexities of cross-border e-commerce, which involves multiple regions and diverse operational challenges [7]. Industry Chain Analysis - The industry chain consists of upstream hardware and software providers, midstream ERP SaaS service providers, and downstream sellers operating on platforms like Amazon and Shopee [11]. - Midstream ERP service providers can be categorized into operational and supply chain types, each focusing on different aspects of e-commerce management [13]. Competitive Landscape - The report identifies key players in the market, including ShopEx, Lingxing, and Yicang, each with distinct development models and customer bases [15][21]. - The competitive dynamics are characterized by a high concentration of market share among leading firms, with ongoing innovations in service offerings [5][21]. Seller Pain Points and Solutions - Sellers on platforms like Amazon face challenges in management, operations, supply chain, and finance, which ERP solutions aim to address through integrated systems and real-time data analytics [27][29]. - Specific solutions include automated order processing, inventory management, and financial reporting, tailored to the unique needs of cross-border sellers [27][29].