China Brief: China Consumption - Momentum Amid Uncertainty | Greater China

November 2024 China Brief China Consumption: Momentum Amid Uncertainty Daniel Zipser, Senior Partner and Leader, Asia Consumer & Retail Practice Since my last China Brief, consumption has gained momentum, particularly with the unveiling of a series of economic stimulus measures since September 24. The highly anticipated annual Double 11 Shopping Festival, which ended on November 11, well exceeded industry expectations, further fueling excitement among industry executives around the pickup in consumption. De ...