宠物食品2024年双十一销售情况点评：宠物食品行业维持高增，头部品牌强者恒强

Industry Investment Rating - The report maintains a positive outlook on the pet food industry, citing strong growth and market consolidation among leading brands [1][4] Core Viewpoints - The 2024 Double 11 shopping festival saw a significant increase in e-commerce platform sales, with pet food sales growing by 23% YoY [4][7] - Taobao Tmall's pet category sales grew by over 50%, with pet food sales increasing by more than 40% [8][9] - JD.com's pet business saw a 37% YoY increase in million-unit products and a 56% YoY increase in stores with doubled sales [15][18] - Domestic brands are performing well, with Maofudi being the only brand to rank in the top 2 across four categories on JD.com [18] Key Company Performance Guaibao Pet - Guaibao Pet achieved over 6.7 billion RMB in GMV during Double 11, a 65% YoY increase, with its brand Fuliangate surpassing 200 million RMB in sales, a 190% YoY growth [25][26] - Maofudi maintained its leading position with a 7.1% online market share from January to October 2024 [25] Zhongchong Co Ltd - Zhongchong's leading brand saw a 100%+ YoY growth during Double 11, with JD.com sales up 150% and Tmall sales up 100% [29] - The brand's baked pet food sales exceeded 500,000 bags, ranking in the top three in the industry [29] Petty Co Ltd - Jueyan brand maintained its leading position in the dog snacks category, achieving 42.5 million RMB in sales during Double 11, a 70% YoY increase [31] - Key products such as chicken and duck breast jerky and dog snack cans performed exceptionally well, ranking first and second on Tmall and JD.com respectively [31]