2024年中国视频会议用户洞察白皮书

Investment Rating - The report does not explicitly state an investment rating for the video conferencing industry Core Insights - The video conferencing industry has seen significant advancements in intelligent assistants, customized services, audio solutions, and immersive interaction experiences, enhancing communication efficiency and convenience for users [4][11] - The shift towards cloud video conferencing systems has accelerated, especially post-2019, driven by the pandemic and technological advancements such as 5G and AI [11][13] - User preferences indicate a strong inclination towards online meetings, with 59.6% of users favoring this format due to its convenience and cost-effectiveness [15][16] Summary by Sections 1. Development Status of Video Conferencing Industry - The industry has transitioned from traditional systems to cloud-based solutions, with a notable increase in adoption since 2019 [11][13] - The report highlights the importance of video conferencing as a collaborative tool, emphasizing its role in breaking spatial barriers [9][10] 2. User Needs and Behaviors - Users primarily choose video conferencing products based on organizational recommendations, with 86.2% of usage being organization-specified [27][28] - The average user has experienced 3.4 different video conferencing products, indicating a diverse exposure to various platforms [28] 3. Willingness to Pay - 74.7% of users express a willingness to pay for professional value-added features, a significant increase from 69.1% in 2023 [80][82] - The preferred payment methods include annual subscriptions, with 34.3% opting for yearly plans [84][85] 4. AI Function Needs and Behaviors - 78.6% of users are open to integrating AI features into video conferencing software, with 83.7% of paying users having utilized these functionalities [112][113] - Key AI features in demand include automated meeting summaries and real-time agenda extraction, addressing user needs for efficient meeting management [117][118]