Investment Rating - The report upgrades JD com (9618 HK/JD US) to a "Buy" rating with a target price of HKD 162/USD 42 [4][5] Core Views - JD com's core categories, particularly digital appliances, are benefiting from the trade-in policy, driving a recovery in sales [4] - Q3 2024 revenue reached RMB 260 4 billion, up 5 1% YoY, with digital appliances growing 2 7% YoY [4] - Daily necessities revenue grew 8 0% YoY, with supermarket, apparel, and sports/outdoor categories achieving double-digit growth [4] - Active users grew double-digit YoY for four consecutive quarters, with a 20% YoY increase in shopping users during Double 11 [4] - Q3 2024 gross margin reached 17 3%, up 1 7pp YoY, with adjusted net profit growing 24% YoY to RMB 13 2 billion [5] - JD Retail's operating margin improved by 2 6pp YoY to 5 2%, while JD Logistics' operating margin increased by 4 0pp YoY to 4 7% [5] - The company repurchased USD 3 9 billion in Q3 2024, totaling USD 3 6 billion in the first three quarters [5] Financial Performance and Forecasts - Revenue is expected to grow 5 7% YoY in Q4 2024, with full-year revenue projected at RMB 1,135 4 billion for FY24E [4][7] - Gross profit is forecasted to reach RMB 178 3 billion in FY24E, up 11 7% YoY [7] - Adjusted net profit is expected to grow 27 4% YoY to RMB 44 8 billion in FY24E [7] - The company aims for a high single-digit net profit margin in the long term, driven by economies of scale, product mix optimization, and 3P contributions [5] Valuation and Market Expectations - The target price of HKD 162/USD 42 implies a 10x FY24E P/E ratio [5] - The current price of HKD 137 2/USD 35 19 offers a potential upside of 18%/19% [8] - The 52-week price range for JD com is HKD 81 55-192 3/USD 20 8-47 8 [8] Industry Context - The report covers JD com within the broader internet and e-commerce sector, highlighting its competitive positioning and growth drivers [4][32]
京东集团-SW：以旧换新利好持续，看好中长期利润改善空间，