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无麸质面条：消费者认知水平逐步提升，无麸质面条市场持续扩容 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-11-20 13:41

Investment Rating - The report does not provide a specific investment rating for the gluten-free noodle industry [3]. Core Insights - The gluten-free noodle market is experiencing rapid growth due to an increase in gluten sensitivity and a trend towards healthier eating. The market is primarily concentrated in Europe and North America, but the Asia-Pacific region is emerging. Product taste is improving through technological advancements, and the market is expected to continue expanding, driven by optimized industry standards and niche categories like children's nutritional noodles [3][4][32]. Industry Definition - Gluten, also known as glutenin, is a complex of storage proteins found in grains such as wheat, barley, and rye. Gluten-free noodles are made from gluten-free grains like rice and corn, with gluten content not exceeding 20mg/kg [4]. Industry Characteristics - The gluten-free noodle industry is characterized by a concentration of leading manufacturers in Europe and North America, an increasing consumer awareness, and continuous improvements in product taste and chewiness [13][14][15]. Market Size - The market size for gluten-free noodles is projected to grow from 20.67 million RMB in 2019 to 81.77 million RMB in 2024, with a compound annual growth rate (CAGR) of 31.66%. From 2025 to 2029, it is expected to grow from 127.62 million RMB to 352.41 million RMB, with a CAGR of 28.91% [33][34]. Development History - The gluten-free noodle industry has gone through three stages: the germination period (1940-2000), the initiation period (2001-2010), and the rapid development period (2011-2024). The current stage in China is characterized by a growing awareness of gluten-related disorders and the emergence of local brands [18][22][23]. Competitive Landscape - The competitive landscape of the gluten-free noodle industry shows a high market concentration, with the leading brand, GuPinXinYue, holding a market share of 48.7%. The industry has a few key players, and the barriers to entry are significant due to technological requirements [47][48].