2024敏感肌产品升级策略

Group 1: Market Overview - The total retail sales of consumer goods in China reached 35,356.4 billion CNY from January to September 2024, with a year-on-year growth of 3.3%[33] - Online retail sales amounted to 10,892.8 billion CNY, growing by 8.6% year-on-year, with physical goods online retail sales at 9,072.1 billion CNY, reflecting a growth of 7.9%[33] - The cosmetics market saw a retail value of 414.2 billion CNY in 2023, marking a recovery from a previous decline, but faced a downturn in 2024 with a retail value of 306.9 billion CNY[38] Group 2: Consumer Trends - Domestic beauty brands captured a market share exceeding foreign brands for the first time, with a growth rate of 50.4% in 2023[41] - The online sales of sensitive skin care products increased by 5% in 2024, with a total sales value of 3.5 billion CNY from January to September[54] - The demand for multi-functional products combining anti-aging and brightening effects is rising, with plant-based ingredients gaining popularity[100] Group 3: Regulatory Environment - Stricter regulations on cosmetic ingredients and labeling have been implemented, increasing market entry barriers for imported products[45] - The number of new cosmetic ingredient registrations reached 70 in 2024, with a significant increase in plant-based ingredients[84] Group 4: Product Performance - The top-selling categories in sensitive skin care include serums, creams, and masks, with a focus on visible results and multi-functional benefits[100] - New product launches in sensitive skin care are predominantly from domestic brands, with a notable emphasis on ingredient upgrades and eco-friendly packaging[81]