2025全球消费者趋势（中文摘要）

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - Consumers are increasingly focused on health and longevity, leading to a shift towards preventive healthcare methods, with global retail sales of vitamins and nutritional supplements expected to reach $139.9 billion by 2025 [6] - Strategic consumer behavior has emerged due to long-term economic uncertainty, with only 18% of consumers indicating they frequently make impulse purchases in 2024 [10] - There is a growing trend towards sustainable consumption, with consumers viewing green attributes as an important supplementary advantage rather than the sole purchasing motivation [15] Summary by Sections Health and Wellness - Consumers are changing their habits to enhance health and longevity, actively seeking products with proven efficacy to monitor and alleviate health issues [6] - The retail sales of vitamins and nutritional supplements are projected to grow significantly, indicating a robust market opportunity [6][8] Consumer Behavior - Economic uncertainty has led to more strategic purchasing decisions, with a significant portion of consumers willing to spend money to save time [10] - The demand for high-quality products remains strong, with premium beauty and personal care products outperforming mass-market alternatives [11][12] Sustainability - The number of online SKUs with sustainable claims has increased from 4 million in Q2 2022 to 5 million in Q2 2024 across 25 countries [16] - Retail sales of sustainable products have shown an upward trend, reflecting their strong appeal and influence on consumer preferences [16][20]