房地产行业数据发布：2024年10月上海土地招拍挂市场

Investment Rating - The report indicates a positive investment outlook for the Shanghai land auction market, highlighting a significant increase in transaction volume and prices in October 2024 [1][4]. Core Insights - The Shanghai land auction market experienced a record high in transaction amounts for October 2024, with a total transaction value reaching approximately 148 billion yuan, marking a 20.2% increase compared to previous months [1][5]. - The cumulative transaction value for the year up to October 2024 is around 1063 billion yuan, with the seventh batch of residential land set to be auctioned with a starting total price exceeding 256 billion yuan [4][5]. - The report notes that the average premium rate for the sixth batch of land transactions was only 0.49%, indicating a stable market environment [5][6]. Summary by Sections Overall Overview - The report highlights a consistent increase in both transaction volume and prices in the land auction market, with a total of 5 commercial and office land plots sold in October, contributing to a total transaction area of approximately 21 million square meters and a total price of 44 billion yuan [9][10]. Transaction Data - In October, the total transaction area for commercial and industrial land reached approximately 15 plots, with a total transaction price of about 44 billion yuan, reflecting an increase in the number of plots and a higher proportion of urban plots [10][11]. Case Studies - A notable case includes a commercial land plot in the Lujiazui area, which was sold for a record total price of 344.05 million yuan, indicating strong demand for prime office space [15][16]. - Another case involves a research and design land plot in Xuhui District, sold for approximately 44.946 million yuan, aimed at supporting the development of smart connected vehicles by Geely [19][20].