2024男性保健消费趋势报告

Investment Rating - The report indicates a positive investment outlook for the male health supplement industry, highlighting a significant increase in male consumer engagement and spending in this sector [2][14]. Core Insights - The Chinese health food market reached approximately 328.2 billion RMB in 2023, with male discussions about health supplements rising from 34.2% in 2023 to 44.4% in 2024 [2][14]. - Social media platforms, particularly Xiaohongshu and Douyin, are pivotal in shaping consumer perceptions and driving sales, with Douyin showing better interaction effects [14][19]. - Key health concerns for men include kidney health, liver protection, and overall wellness, with a growing interest in cardiovascular and skin health [35][41]. Summary by Sections 1. Overview of Male Health Consumption Trends - The report focuses on health food categories, defining health supplements as products that claim specific health benefits without treating diseases [7]. - The market is characterized by a compound annual growth rate of 10.2% from 2019 to 2024, indicating robust growth potential [15]. 2. Main Health Concerns and Consumer Insights - Male consumers are increasingly concerned about kidney health, liver protection, and nutritional supplements, with a notable rise in discussions around these topics on social media [35][41]. - The primary motivations for purchasing health supplements among men include enhancing vitality, alleviating fatigue, and improving overall health [28][50]. 3. High-Potential Health Concerns - Emerging health concerns include cardiovascular health and skin care, alongside traditional focuses on kidney and liver health [33][41]. - The report identifies a shift in male consumer behavior, with younger demographics showing a preference for health products that address modern lifestyle challenges such as stress and fatigue [50][51].