FIFA Women’s World Cup Australia & New Zealand 2023™ Global Engagement & Audience Report (Detailed report)

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The FIFA Women's World Cup Australia & New Zealand 2023 engaged 2 billion fans across all media platforms, including Linear TV, Digital, Social Media, and FIFA Platforms [17] - The final match between Spain and England reached 222.02 million viewers, with an average global live audience of 14.12 million viewers throughout the tournament [17][96] - Oceania, the host region, experienced a 232.6% increase in Linear TV reach compared to the 2019 tournament [17][47] - Australia set records for linear TV and streaming viewership, becoming the most-watched TV program on record [17][135] Global Summary - Total media engagement reached 2 billion, with 932.85 million viewers on Linear TV, 895.38 million on Digital/Streaming, 684.42 million on Social Media, and 45 million on FIFA Platforms [20] - The total number of posts on FIFA's social media platforms was 23,000, generating 3.5 billion impressions, a 123% increase compared to 2019 [21][22] - The average match audience was 14.12 million, reflecting an 18.2% decrease from the 2019 average of 17.27 million [96] Audience Measurement - The report utilized bespoke primary research across 17 markets, with a total sample size of 22,100, to assess consumer engagement [7] - Linear TV reach was 932.85 million, with a retention rate of 57.1% for viewers watching 20 minutes or more [33] - The largest audience declines were observed in Brazil, China, and the USA, attributed to various factors including time zone issues and team performance [36][49] Regional Insights - Africa and the Middle East saw a 338.8% increase in reach compared to 2019, largely due to coverage by beIN Sports [46] - Oceania's reach increased by 232.6%, with significant growth in both Australia and New Zealand [47] - Asia recorded the smallest percentage decline in reach at 14.3%, influenced by reduced free-to-air coverage [48] Digital and Social Media Engagement - Digital streaming reach totaled 895.38 million viewers, with significant contributions from various regions [55] - Social media audience reach was 684.42 million, with Africa and the Middle East leading in engagement [64] - The report highlighted a total of 978.3 million video views across digital platforms, with a notable increase in key markets compared to the 2019 tournament [146][147]