Investment Rating - The report indicates a strong growth potential for the facial essence oil market, with a significant increase in social media engagement and sales figures, suggesting a positive investment outlook for this sector [10][19][23]. Core Insights - The essence oil market is experiencing rapid growth, with a market sales figure exceeding 4 billion in 2023 and a notable increase in user engagement on social media platforms [12][19]. - The concept of "oil-based skincare" is gaining traction, with a 219% increase in related social media content over the past year, indicating a shift in consumer preferences towards oil-based products [5][19]. - The penetration rate of essence oils within the essence category has risen from 9% to 16% in 2024, highlighting its growing popularity among consumers [19]. Industry Overview - The essence oil market is characterized by a diverse range of products, including makeup removers and nourishing oils, with makeup removers accounting for approximately 30 billion in sales [14]. - The market is segmented into various categories, with facial essence oils leading in growth, supported by a strong consumer base primarily consisting of young women aged 20-35 [33][53]. - The report notes that the essence oil category has seen a significant increase in social media volume, with a 308% year-on-year growth, making it the most promising category in the essence market [19][20]. User Demand Insights - Key factors influencing purchase decisions include product efficacy, skin type compatibility, and ingredient transparency, with consumers showing a preference for natural and plant-based ingredients [37][60]. - The primary concerns among users revolve around product texture and absorption, with many expressing apprehension about the oiliness of products [49][50]. - Users are increasingly looking for multifunctional products that can address multiple skincare needs, reflecting a trend towards simplified skincare routines [83]. Brand Analysis - Leading brands in the essence oil market include Linqingxuan, PMPM, and Afu, with Linqingxuan being recognized for its strong market presence and innovative product offerings [23][105]. - Linqingxuan has seen a remarkable increase in social media engagement, with a 447% increase in related content and a focus on anti-aging benefits [93][95]. - PMPM has also experienced significant growth, with a 142% increase in content volume and a strong emphasis on the brightening effects of its products [109][110].
2024面部精华油 消费市场洞察
艺恩·2024-12-02 16:18