企业竞争图谱：2024年家用电器出海 头豹词条报告系列

Investment Rating - The report assigns a 4-star rating to the home appliance export industry, indicating a positive outlook for investment opportunities [36]. Core Insights - The home appliance export industry in China is leveraging its manufacturing advantages to expand into international markets, with significant growth potential in emerging markets despite macroeconomic fluctuations [3][36]. - The industry has shown signs of recovery, with a notable increase in export scale, particularly in 2023, where growth rates reached 8.67% and 18.1% for the year and the first seven months, respectively [12][13]. - The competitive landscape is characterized by a few leading companies dominating the market, while other firms still have room for improvement [3][36]. Industry Definition - The home appliance export industry refers to the process by which manufacturers export home appliances to overseas markets or expand internationally through acquisitions and establishing bases abroad [4]. Industry Classification - The industry can be categorized based on product functionality, usage environment, and appearance, including white goods, black goods, and other appliances [5][7]. Industry Characteristics - The industry is marked by optimized export models, rapid scale expansion, and a monopolistic competition structure where leading firms hold significant advantages [10][14]. Industry Scale - From 2019 to 2023, the market size of the home appliance export industry grew from 450.59 billion to 616.68 billion, with a compound annual growth rate (CAGR) of 8.16% [33]. - Projections indicate that the market size will increase from 733.07 billion to 960.98 billion from 2024 to 2028, with a CAGR of 7.00% [33]. Competitive Landscape - The industry exhibits a CR4 of 64.81% from 2018 to 2023, indicating a concentrated market where top firms like Midea and Haier dominate [14][55]. - The first-tier companies have a significant lead in overseas business revenue, with average revenues reaching 143.29 billion, far exceeding those of second and third-tier companies [57][58]. Policy Overview - Various government policies support the internationalization of the home appliance industry, encouraging companies to enhance their competitiveness and expand into global markets [39][41][43].