2024宠物清洁用品趋势洞察报告

Investment Rating - The report does not explicitly state an investment rating for the pet cleaning products industry. Core Insights - The pet consumption economy in China is expected to exceed 300 billion yuan in 2024, with a year-on-year growth of 5.5% [6][10]. - The number of pet-owning households in China surpassed 98 million in 2022, indicating a strong growth trend in the pet market [6][10]. - The pet cleaning products sector is experiencing significant growth, with social media engagement increasing by 44% year-on-year [20][22]. Summary by Sections Pet Market Overview - The pet consumption scale in China is on the rise, projected to exceed 300 billion yuan in 2024, reflecting a 5.5% increase from the previous year [6]. - The number of pet-owning households has grown, with over 98 million households reported in 2022 [6]. - The pet market is driven by changing demographics and the emotional needs of pet owners [6]. Insights on Pet Cleaning Products - The pet cleaning products industry has seen a significant increase in social media presence, with over 7.5 million interactions recorded in 2024 [20]. - The top 20 brands in the pet cleaning sector have all experienced an increase in social media engagement, indicating a competitive landscape [24]. - The category of toilet cleaning products, particularly cat litter, dominates the market, accounting for 80% of the overall cleaning products sector [27]. Trends in Pet Cleaning Products - Multi-functional and convenient cleaning products are becoming a trend, with a notable increase in demand for no-rinse products [113][123]. - The market for no-rinse products has generated over 600 million yuan in sales from January to September 2024, with a year-on-year growth of 315% [124][125]. - The smart pet product market is projected to reach 35 billion USD by 2032, with significant growth in discussions around smart cleaning products [132][133].