Health media: How consumer content informs the future of healthcare
麦肯锡·2024-12-04 00:08
McKinsey Healthcare Practice Health media: How consumer content informs the future of healthcare Healthcare organizations are well positioned to offer healthcare content to improve consumer experience and care outcomes, achieve marketing objectives, and create a diversified revenue source. by Adam Broitman, Michael Elliott, and Quentin George with Jessica Buchter November 2024 Healthcare organizations, especially health systems, have a large, untapped opportunity to use their clinical expertise and reputati ...