IPL 2024

Investment Rating - The report indicates a positive investment outlook for the Indian Premier League (IPL), with an overall brand value increase of 13% to USD 12 billion in 2024, highlighting the league's growing stature and potential for future growth [39][40][53]. Core Insights - The IPL has established itself as a global brand, surpassing traditional cricket events in viewership and engagement, with significant growth in brand value for franchises, particularly Chennai Super Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB), each exceeding USD 100 million in brand value for the first time [19][39][54]. - The IPL ecosystem is valued at USD 1.3 billion, generating over 1.25 million jobs in India, showcasing its economic impact and importance in the sports industry [22][25]. - The report emphasizes the IPL's innovative business model and its role in promoting domestic talent, making it a vital platform for aspiring cricketers [21][25]. Ranking Analysis - The IPL's cumulative brand value increased from USD 10.7 billion in 2023 to USD 12 billion in 2024, with CSK leading at USD 122 million, followed by MI at USD 119 million, KKR at USD 109 million, and RCB at USD 117 million [39][40][45]. - The fastest-growing brand in the IPL is Sunrisers Hyderabad (SRH), with a 76% increase in brand value to USD 85 million, reflecting strong fan engagement and sponsorship support [49][51]. - The report highlights a significant shift in brand strength, with CSK maintaining the highest Brand Strength Index (BSI) score of 89.2, while KKR and MI follow closely with scores of 77.8 [58][59][62]. Insights on Global Reach and Engagement - The IPL enjoys a strong following in India, with 73% of the population engaged with cricket and 69% closely following the IPL, while also expanding its reach in markets like the UAE and Saudi Arabia [76][80]. - The IPL outperforms the ICC World Cup in key engagement metrics, including broadcast viewership (67%) and social media activity (53%), underscoring its dominance in the cricketing world [81][82]. - The league's innovative approach, including partnerships with fantasy sports platforms, has attracted a younger audience, enhancing viewer interaction and engagement [89][90].