2024年中国汉堡行业白皮书

Investment Rating - The report indicates a strong investment opportunity in the Chinese hamburger industry, with a projected compound annual growth rate (CAGR) of 64% from 2022 to 2027, reaching a market size of 704 billion yuan by 2027 [3][38]. Core Insights - The Chinese hamburger market is experiencing rapid growth driven by increasing consumer demand for Western fast food, brand innovation, and a shift towards chain restaurant models. The market is expected to expand significantly, supported by favorable policies and capital investment [3][4][5][38]. - The report highlights the role of the brand Tastin in leading the market through product innovation, local cultural integration, and a strong online presence, establishing itself as a benchmark in the industry [4][5][20][57]. Summary by Sections 1. Current Development of the Chinese Hamburger Market - The Chinese hamburger market is growing at a CAGR of 64%, expected to reach 704 billion yuan by 2027, driven by policy support, capital investment, and local supply chain enhancements [3][38]. - The rise in restaurant chain models has improved industry efficiency and fostered brand innovation, with Tastin leading the charge through its unique hand-rolled and freshly baked burger buns [3][12][20]. 2. Consumer Insights in the Chinese Hamburger Market - Consumers are increasingly recognizing and demanding Chinese-style hamburgers, with a focus on handmade and health-conscious options. Tastin has established a strong brand presence through innovative product development and marketing strategies [4][5][20]. - The younger demographic and regional preferences present significant growth opportunities, with local cultural integration providing a competitive edge for brands [4][5]. 3. Industry Trend Outlook for Chinese Hamburgers - The report anticipates a continued increase in demand for Chinese hamburgers, with brands accelerating their digital and intelligent supply chain transformations to enhance operational efficiency and market responsiveness [5][49]. - Tastin's use of smart technology for food safety and supply chain management positions it well for future growth, particularly in high-tier cities where acceptance of Chinese hamburgers is rising [5][49].