2024年小家电去“有风”的地方咖啡机篇

Investment Rating - The report indicates a positive investment outlook for the coffee machine industry, highlighting a 9.5% year-on-year growth in sales for semi-automatic espresso machines [2]. Core Insights - The coffee machine market is experiencing a shift towards larger water tank products, with increased consumer interest and industry focus on this segment [5]. - The competitive landscape is intensifying as more brands enter the market, leading to a rise in the total number of brands from 180 to 246 between 2022 and 2023 [9]. Product Structure - The semi-automatic espresso machine segment has shown a sales increase of 9.5% year-on-year, indicating strong consumer demand [2]. - The overall market for coffee machines is diversifying, with various product types gaining traction [4]. Product Trends - There is a notable increase in market attention towards coffee machines with larger water tanks, prompting the industry to accelerate its product offerings in this category [5]. - The online market for coffee machines is seeing a shift in consumer preferences, particularly towards models with larger capacities [6]. Brand Landscape - The number of brands in the coffee machine online market has increased significantly, reflecting heightened competition [9]. - The market share of the top three brands has seen a slight decline, indicating a more fragmented market with increased participation from new entrants [9].