2024年第3季度最受消费者关注的3D打印品牌

Industry Overview - The 3D printing industry has been booming in recent years, with consumer-grade 3D printing devices becoming more accessible due to improved performance and lower operational barriers [4] - The expansion of consumer groups has led to market growth, prompting manufacturers to increase R&D efforts to make 3D printing devices more user-friendly [4] Brand Popularity - The report evaluates consumer attention to 3D printing brands based on Google search volume, Amazon search volume, and website organic traffic [7] - Creality and Bambu Lab are the top two brands in Google search volume, with Creality leading at 8116.46 and Bambu Lab at 6789.11 [12] - Bambu Lab, Creality, and Elegoo dominate Amazon search volume, with Bambu Lab leading at 48527.07 despite not having an official Amazon store [20] - Bambu Lab also leads in website organic traffic with 5232.52k, followed by Prusa and Creality [27] Product Popularity - Bambu Lab A1 is the most popular product in both Google search volume (1228.40) and Amazon search volume (25048.00) [37][42] - Creality K1 ranks second in both metrics, with a Google search volume of 623.45 and Amazon search volume of 18235.09 [37][42] - Prusa's products, such as MK4 and XL, show balanced performance in both Google search volume and Amazon search volume [39] Market Distribution - The US is the largest market for 3D printing, followed by Germany, the UK, Canada, Italy, Japan, and France [24] - Brands like Bambu Lab, Creality, and Elegoo have significant search volumes across multiple Amazon country sites, indicating their strong market presence [23] Community and Ecosystem - Bambu Lab focuses on building an ecosystem by promoting its independent website and community, which enhances user engagement and loyalty [32] - Thingiverse and Printables, owned by Ultimaker and Prusa respectively, lead in community traffic but have seen declines, while Bambu Lab's Makerworld has grown by 21.54% [50][51] Advertising and Marketing - Bambu Lab leads in advertising spending in the US market, with a total spend of $4,381,500 and 704,125,400 impressions [57] - Facebook is the primary platform for 3D printing brand advertising, accounting for 56% of total ad spend, followed by Instagram at 16% [62] - Bambu Lab's advertising strategy focuses on showcasing the printer itself, while competitors often highlight the fun aspects of printing [70]