中国跨境电商平台出海目的地（中东市场）行业市场规模测算逻辑模型 头豹词条报告系列

Investment Rating - The report provides a positive investment rating for the cross-border e-commerce platforms targeting the Middle East market, indicating strong growth potential in the coming years [1]. Core Insights - The market size for cross-border e-commerce platforms in the Middle East is projected to grow significantly, from $41.4 billion in 2021 to an estimated $236.55 billion by 2028, reflecting a compound annual growth rate (CAGR) of approximately 28.38% from 2021 to 2023 [8]. - The revenue generated by Chinese cross-border e-commerce platforms in Saudi Arabia, UAE, and Turkey is expected to increase from $41.4 billion in 2021 to $222.36 billion by 2028, with a notable growth rate of 67.94% from 2021 to 2022 [8][24]. - The report highlights that the market share of Chinese cross-border e-commerce platforms in Saudi Arabia is anticipated to rise from 6% in 2021 to 30% by 2028, showcasing a robust growth trajectory [22]. Summary by Sections Market Size - The cross-border e-commerce market in the Middle East is estimated to reach $60.66 billion in 2023, with a growth rate of 28.38% compared to the previous year [8]. - The market is projected to continue expanding, reaching $130.55 billion in 2025 and $236.55 billion by 2028 [8]. Revenue Generation - Chinese cross-border e-commerce platforms are expected to generate revenues of $60.66 billion in 2023, with projections of $125.33 billion in 2025 and $222.36 billion by 2028 [8][24]. - The revenue from these platforms in Saudi Arabia is projected to grow from $7.1 billion in 2021 to $83.28 billion by 2028, indicating a strong market presence [24]. User Metrics - The number of e-commerce users in Saudi Arabia is expected to increase from 809.16 million in 2021 to 1.76 billion by 2028, reflecting a significant rise in e-commerce penetration [14]. - The e-commerce penetration rate in Saudi Arabia is projected to grow from 22.51% in 2021 to 45% by 2028, indicating increasing adoption of online shopping [12]. Economic Indicators - Saudi Arabia's GDP per capita is projected to increase from $24,315.6 in 2021 to $35,005.29 by 2028, which may positively influence consumer spending in e-commerce [16]. - The e-commerce consumption as a percentage of GDP in Saudi Arabia is expected to stabilize around 4.51% by 2028, suggesting a mature market [17]. Market Share - The market share of Chinese cross-border e-commerce platforms in the UAE is expected to grow significantly, with projections indicating a rise from 6% in 2021 to 30% by 2028 [22]. - The report notes that platforms like Alibaba and SHEIN are expected to capture a larger share of the market, with AliExpress projected to hold a significant portion by 2023 [22].