Industry Overview - The teenage skincare industry is defined as a commercial sector that designs, produces, and sells skincare products tailored for teenagers aged 10-19, focusing on safety, mildness, and skin-friendly ingredients [3] - The industry has experienced significant growth due to increasing parental awareness of children's skin health and rising living standards [3] - The market is characterized by active social media marketing, high demand, and intense competition [9] Market Segmentation - The teenage skincare market is segmented into cleansing, acne treatment, moisturizing, and sun protection categories based on skincare purposes [6][7][8] - Cleansing products dominate the market with a 45% share, followed by sun protection products at 24% [21] Industry Characteristics - Social media platforms like Xiaohongshu play a crucial role in marketing, with over 30,000 notes related to teenage skincare [10][11] - Over 85% of teenagers use facial skincare products, driving rapid market growth [12] - The market features a diverse competitive landscape with traditional baby care brands extending into teenage skincare and new specialized brands emerging [13] Development History - The industry has evolved through three stages: germination (1992-1996), initiation (1997-2020), and rapid development (2021-present) [14][15][16][17] - The number of teenage skincare brands on Taobao increased by 70.6% year-on-year as of February 2024, with 337 brands entering the market [17] Industry Chain Analysis - The upstream sector includes raw material suppliers such as DSM China and BASF China, with the global fragrance and flavor market reaching $30.6 billion in 2023 [19] - Midstream manufacturers focus on producing cleansing and sun protection products, which account for 69% of the market [20][21] - Downstream channels include retailers like Sephora and Watsons, with brand recognition remaining a challenge for specialized teenage skincare brands [22] Market Size and Growth - The market size grew from RMB 20.826 billion in 2019 to RMB 26.095 billion in 2023, with a CAGR of 5.80% [24] - The market is projected to reach RMB 34.856 billion by 2028, growing at a CAGR of 7.00% [24] - Growth drivers include increased parental awareness, education levels, and consumer focus on ingredient safety [24] Competitive Landscape - The market is highly concentrated, with leading companies including Shanghai Shangmei Cosmetics and Chuncaoge Suqian Cosmetics [41] - Companies with a background in baby care products have a competitive advantage in the teenage skincare market due to their technical expertise and brand reputation [41] - Future competition is expected to intensify, with over 80% of mothers anticipating new brands specifically designed for teenagers [41] Key Players - Hangzhou Mitu Network Technology (Group) Co Ltd has expanded from baby care to teenage skincare with products targeting oil control, acne, and sun protection [47] - Guangzhou Haogifu Technology Co Ltd focuses on natural ingredients and has developed product lines for different age groups, including teenagers [49] - Guangzhou Aiyun Biotechnology Co Ltd has successfully transitioned from baby care to teenage skincare, addressing common skin issues like acne and sensitivity [51]
青少年护肤品：纯净成分，专为年轻肌肤打造的呵护方案 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-12-11 12:31