Workflow
Financial services beyond the bank
麦肯锡·2024-12-13 00:08

Industry Overview - Embedded finance is one of the fastest-growing areas of financial services and e-commerce globally, yet it is still a nascent concept [3] - The embedded finance market is seeing significant demand across various verticals, including retail, airlines, and hospitality, with companies seeking to offer financial services to enhance customer loyalty and revenue [5][7] - The market is evolving rapidly, with large enterprises and SMBs (small and medium-sized businesses) increasingly interested in integrating financial services into their core offerings [7][9] Company Focus: Alviere - Alviere, originally founded as Mezu, transitioned from a consumer-facing peer-to-peer payment app to an embedded-finance platform, focusing on enabling nonfinancial institutions to offer financial services [3] - The company operates as a one-stop shop for large enterprises, providing a platform that handles compliance, licensing, and integration, allowing brands to offer financial products without developing in-house capabilities [3][5] - Alviere's platform is designed to be scalable, modern, and easy to integrate, with a focus on guiding enterprises through the entire process of embedding financial services [3][5] Key Products and Solutions - Alviere offers a diversified portfolio of financial products, including digital wallets, remittances, and cobranded debit cards, tailored to different industries and customer needs [5][7] - The company's digital wallet solution allows customers to preload funds for future purchases, enabling merchants to guarantee future sales while reducing payment processing costs [5] - Alviere also focuses on payment optimization for B2B marketplaces, enabling them to monetize transactions through features like debit cards and international transaction fees [7] Market Opportunities - The embedded finance market presents significant opportunities in sectors such as retail, airlines, and hospitality, where companies are looking to enhance customer loyalty and streamline payment processes [5][7] - Emerging markets, including Latin America (Mexico, Colombia, and Brazil), are seen as key growth areas for Alviere, with the company already operating in partnerships in these regions [9] - The SMB sector is also a growing opportunity, as more brands seek to integrate financial services into their offerings to remain competitive [7][9] Competitive Differentiation - Alviere differentiates itself by offering a fully licensed and compliant platform, ensuring that enterprises can integrate financial services without regulatory or reputational risks [7][9] - The company's focus on providing end-to-end services, including professional project management and compliance support, sets it apart from competitors that offer only API-based solutions [3][5] - Alviere's ability to adapt its offerings to different industries and customer types, rather than selling standardized products, further enhances its competitive edge [7][9] Future Vision - Alviere aims to expand its international presence, particularly in Latin America, while continuing to innovate in financial products such as lending and credit solutions [9][11] - The company envisions a future where embedded finance becomes a standard offering for large enterprises and SMBs, enabling them to enhance customer loyalty and revenue through integrated financial services [7][9] - Alviere is also exploring partnerships with banks to provide embedded finance solutions, particularly for mid-sized banks looking to modernize their offerings and compete with larger institutions [11]