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新型视频语义编码技术白皮书(2024年)
Zhong Yi Zhi Ku·2024-12-16 07:55

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The development of 5G and AI technologies has created new opportunities for video encoding technology, which faces challenges due to the emergence of new video content types such as VR and panoramic videos [7][11] - Video semantic encoding technology aims to encode based on video content and semantic features, potentially overcoming the performance limitations of traditional video encoding methods and driving high-quality development in the video industry [23][35] Summary by Sections 1. Overall Development Trends in Video Encoding Technology - The video industry is experiencing significant innovation driven by multimedia communication advancements, with video encoding technology becoming increasingly important [11] - The need for more efficient and intelligent video encoding technology is urgent due to the rapid growth of video data and diverse application scenarios [12] 2. Overview of Video Encoding Technology Development - Video encoding standards have evolved over decades, with a focus on hybrid coding frameworks [28][31] - New generation video encoding standards like VVC and AVS3 offer improved performance but also increased complexity, posing challenges for real-time encoding [31] 3. Key Technologies in Video Semantic Encoding Transmission - Video semantic encoding utilizes semantic information to enhance encoding efficiency, with various technical routes including visual perception coding, generative coding, and machine vision coding [47][72] - The integration of AI in video encoding processes is highlighted as a future direction for enhancing performance and efficiency [49][61] 4. Standardization Progress and Recommendations - The report discusses the need for standardization in AI video encoding, VR video encoding, and multi-view video encoding to support industry growth [10][36] 5. Summary and Outlook - The report concludes that video semantic encoding technology is essential for addressing the challenges posed by the explosive growth of video data and diverse application scenarios, positioning it as a new driving force for the video industry [23][75]