中国纯牛奶行业市场规模测算逻辑模型 头豹词条报告系列

Investment Rating - The report does not explicitly state an investment rating for the pure milk industry in China. Core Insights - The market size of China's pure milk industry is projected to grow from 2,781.25 billion RMB in 2019 to 5,761.64 billion RMB by 2028, with a compound annual growth rate (CAGR) of approximately 8.71% from 2024 to 2025 [17]. - The per capita consumption of dairy products is expected to increase from 35.8 kg in 2019 to 51.01 kg by 2028, indicating a steady growth trend in dairy consumption [19]. - The sales price of dairy products is forecasted to rise from 11.18 RMB/kg in 2019 to 18 RMB/kg by 2028, reflecting an increasing trend in pricing [22]. - The proportion of liquid milk in the dairy product market remains stable at 77% from 2019 to 2028, indicating a consistent demand for liquid milk [28]. - The share of pure milk within liquid milk is projected to decline from 64% in 2019 to 58% by 2028, suggesting a potential shift in consumer preferences or market dynamics [29]. Summary by Sections Market Size - The market size of pure milk in China is expected to grow significantly, reaching 5,761.64 billion RMB by 2028, with varying growth rates across the years [17]. Per Capita Consumption - Per capita dairy consumption is anticipated to rise steadily, reaching 51.01 kg by 2028, reflecting an increasing trend in dairy product consumption [19]. Sales Prices - The sales price of dairy products is projected to increase from 11.18 RMB/kg in 2019 to 18 RMB/kg by 2028, indicating a consistent upward trend in pricing [22]. Liquid Milk Proportion - Liquid milk maintains a stable market share of 77% in the dairy product category from 2019 to 2028, indicating strong and consistent demand [28]. Pure Milk Proportion - The share of pure milk in the liquid milk segment is expected to decrease from 64% in 2019 to 58% by 2028, suggesting changing consumer preferences or market conditions [29].