礼遇美味：牛肉零食的文化与创新趋势白皮书

Investment Rating - The report does not explicitly provide an investment rating for the beef snack industry Core Insights - The beef snack industry is experiencing significant growth driven by rising consumer demand for high-protein, convenient food options that align with modern lifestyles [6][8][66] - The cultural significance of gifting in China is enhancing the appeal of beef snacks as premium gifts, particularly during festive seasons [12][90] - The market is witnessing a trend towards product innovation, with companies focusing on health-oriented features such as low sugar, low fat, and low sodium options [107][108] Summary by Sections Introduction - The report discusses the evolution of snack gifting culture in China, highlighting the increasing importance of snacks in social interactions and gifting practices [6][12] Chapter 1: Origin and Development of Beef Snacks - Beef snacks have historical roots dating back to the Three Kingdoms period, evolving from traditional handmade products to industrialized offerings [20][22] - The industry has undergone significant modernization, with improved production techniques and safety standards being established [23][27] Chapter 2: Exploring New Trends in Beef Snacks - The consumer demographic for beef snacks is becoming younger, with a notable increase in female consumers who prioritize convenience and taste [69][77] - The market for beef snacks is expanding due to rising disposable incomes and a growing preference for high-quality, healthy snacks [78][81] Chapter 3: Zhang Fei Beef Leading the Gift Snack Trend - Zhang Fei Beef is positioned as a leading brand in the beef snack gifting market, emphasizing quality and cultural heritage [119][123] - The brand's commitment to quality control and innovative packaging has enhanced its appeal as a premium gift option [126][128] Market Size and Growth - The beef snack market in China is projected to grow significantly, with a compound annual growth rate (CAGR) of 12.4% from 2019 to 2023 and an expected CAGR of 13.5% from 2024 to 2028 [64][66] - The supply and production of beef in China have been steadily increasing, reflecting a growing consumer base for beef snacks [61][63] Consumer Preferences - Health and product safety are the primary concerns for Chinese consumers when purchasing beef snacks, indicating a shift towards quality over price [96][97] - The demand for diverse flavors and innovative packaging is driving product development in the beef snack sector [90][128]