2024年中国母婴亲子人群营销趋势洞察报告

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese maternal and infant market is projected to reach a consumption scale of 4 trillion yuan in 2023, with an expected growth rate of around 7% in the coming years [10][15] - The report highlights a significant increase in family spending on child-rearing, driven by rising incomes and a shift towards high-quality parenting [10][15] - Government policies aimed at supporting childbirth and reducing costs are expected to further stimulate market growth [7][10] Summary by Sections 1. Maternal and Infant Consumption Scale and Parenting Concepts - The maternal and infant population includes families related to pregnancy and child-rearing, focusing on expectant parents and parents of children under six [5] - The maternal and infant market encompasses a wide range of services and products catering to these families [5] 2. Consumption Trends of Maternal and Infant Population - Families in the preparation stage have an average monthly expenditure of approximately 1219 yuan, with serious preparers spending more than casual preparers [32][33] - The average monthly expenditure during pregnancy is about 4659 yuan, which increases as the pregnancy progresses [54] - The average monthly expenditure for child-rearing is around 5400 yuan, with essential items including milk powder, personal care products, and snacks [77] 3. Current Status of Maternal and Infant Brand Marketing - The report does not provide specific insights into the current status of brand marketing within the maternal and infant sector 4. Media Contact and Habits of Maternal and Infant Population - The report does not include specific findings regarding media contact and habits of the maternal and infant population 5. Marketing Features of Maternal and Infant Vertical Platforms - The report does not detail the marketing features of vertical platforms in the maternal and infant sector 6. Conclusions and Trend Outlook for Maternal and Infant Population Marketing - The report emphasizes the importance of scientific preparation for pregnancy, with 86% of families adopting a serious approach to preparation [17] - There is a growing trend towards using third-party services for postpartum care, with a budget of approximately 42,000 yuan for such services [74]