2024年第4季度儿童时尚品类选品参考报告

Investment Rating - The report does not explicitly state an investment rating for the children's fashion category Core Insights - The children's fashion category is characterized by a large market size and high growth rate, with significant future development potential [5] - The advantages of Chinese manufacturing, particularly in regions like Guangdong, Zhejiang, Henan, and Fujian, provide a rich variety of styles at competitive prices [5] - The product range is diverse, covering children's accessories, clothing, and shoes for ages 0-16 [5] Summary by Sections 1. Overview of Children's Fashion Category - Shopee cross-border sellers are attracted to the children's fashion category due to its large market and high growth potential [5] - The category benefits from the advantages of Chinese manufacturing and a wide variety of products [5] 2. Thematic Selection Compilation - Popular IP Trends: Notable IPs include Sanrio's Kuromi, which shows significant sales growth in Vietnam and Thailand for autumn/winter apparel [14] - Christmas and Spring Festival Themes: Key products for Christmas include children's accessories and festive-themed clothing, while for the Spring Festival, popular items include festive T-shirts and traditional attire [21][17] - Autumn/Winter New Products in VN/TH: The sales peak for autumn/winter apparel is expected from October to December, with popular items including sweaters and long-sleeve sets for girls and boys [26][27][28] 3. Product Launch Calendar - The report outlines a detailed product launch calendar for 2024, indicating seasonal trends and key promotional periods across various regions [8][10] - Emphasis is placed on preparing for seasonal demands, such as summer and winter clothing, and back-to-school products [10] 4. Regional Hot Selling Products - Philippines: Popular items include boys' polo sets and girls' dresses, with a focus on character-themed accessories [36] - Malaysia: Black and white striped clothing is trending, along with LABUBU IP gaining popularity [39] - Brazil: Girls prefer mesh dresses, while boys favor Spider-Man outfits [44] - Taiwan: IP-related products like Capybara and Kuromi are highly favored [49]