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中国牛肉酱行业市场规模测算逻辑模型 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-12-17 11:49

Industry Overview - The Chinese beef sauce market size was estimated at 47.3 billion RMB in 2019, with a projected growth to 73.55 billion RMB by 2028, reflecting a CAGR of 5.32% from 2021 to 2028 [28][29] - The top 5 brands in the beef sauce industry accounted for 18% of the market in 2019, with their combined market size expected to grow from 8.51 billion RMB in 2019 to 16.92 billion RMB by 2028 [29][67] - The industry's CR5 (Concentration Ratio of the top 5 companies) is expected to increase from 18% in 2019 to 23% by 2028, indicating a gradual consolidation of the market [69] Key Players and Market Performance Hongxingyuan Beef Sauce - Hongxingyuan's beef sauce sales volume reached 7,600 tons in 2023, ranking first in the industry, with a projected CAGR of 7% from 2024 to 2028 [31] - The company's market size grew from 2.11 billion RMB in 2019 to 2.89 billion RMB in 2023, with an expected increase to 4.05 billion RMB by 2028 [37] Jixiangju Beef Sauce - Jixiangju's beef sauce sales volume was 4,333 tons in 2023, ranking third in the industry, with a projected CAGR of 10% from 2025 to 2028 [40] - The company's market size increased from 2.04 billion RMB in 2019 to 2.79 billion RMB in 2023, with an expected growth to 4.5 billion RMB by 2028 [46] Chuannan Weijute Beef Sauce - Chuannan Weijute's beef sauce sales volume reached 5,330 tons in 2023, ranking second in the industry, with a projected CAGR of 7% from 2024 to 2028 [50] - The company's market size grew from 2.85 billion RMB in 2019 to 3.89 billion RMB in 2023, with an expected increase to 5.46 billion RMB by 2028 [53] Hubang Beef Sauce - Hubang's beef sauce sales volume was 1,650 tons in 2023, ranking fourth in the industry, with a projected CAGR of 7% from 2024 to 2028 [55] - The company's market size increased from 0.91 billion RMB in 2019 to 1.24 billion RMB in 2023, with an expected growth to 1.74 billion RMB by 2028 [60] Zhongjing Beef Sauce - Zhongjing's beef sauce sales volume reached 1,480 tons in 2023, ranking fifth in the industry, with a projected CAGR of 7% from 2024 to 2028 [62] - The company's market size grew from 0.61 billion RMB in 2019 to 0.83 billion RMB in 2023, with an expected increase to 1.16 billion RMB by 2028 [66] Market Trends and Projections - The beef sauce industry experienced a price increase trend from 2019 to 2023, with an average annual growth rate of 5%, driven by rising beef prices and the growth of online sales channels [36][45][49][58][65] - The industry is characterized by low concentration and weak brand loyalty, with the top 5 brands expected to gradually increase their market share from 18% in 2019 to 23% by 2028 [69]