Winter Travel Intent Poll

Investment Rating - The report does not explicitly provide an investment rating for the travel industry Core Insights - A majority of respondents (52%) plan to take overnight trips for leisure in the next four months, with 45% of that group likely to stay at hotels [4][5] - Inflation is negatively impacting travel behaviors, with 56% of respondents less likely to stay in hotels due to inflation [6][34] - Sustainability is a significant factor for travelers, with 66% indicating it is important when traveling, and 57% more likely to stay at hotels with sustainability certifications [7][54] Upcoming Travel - 52% of adults plan to spend one or more nights away from home for leisure travel in the next four months [12] - 23% of employed adults expect to travel overnight for business, with 59% of that group likely to stay at hotels [14][20] - Nearly half (47%) of respondents are likely to travel overnight for family excursions, while 37% are likely to take romantic getaways [24][25] - Compared to fall/winter 2023, 25% of adults are more likely to stay in hotels or take overnight leisure trips [31] Lodging & Hotel Features - High-speed Wi-Fi is the most important technology for hotel selection, followed by keyless entry or mobile check-in and check-out [44] - The top three ranked technologies for hotel selection include high-speed Wi-Fi, keyless entry, and in-room smart devices [46] Sustainability - 66% of respondents consider sustainability important while traveling, with 27% stating it is very important [51] - 57% are more likely to stay at a hotel with a sustainability certification or label [54]