2024年大众点评年度关键词及趋势报告

Industry Investment Rating - The report does not explicitly mention an investment rating for the industry [1][2][3] Core Viewpoints - The report highlights a shift in consumer behavior towards more immersive and deep experiences in travel, dining, and lifestyle, moving away from superficial "checklist" tourism and towards meaningful, personalized experiences [14][16][18] - There is a growing preference for local flavors, small eateries, and authentic experiences over chain restaurants and standardized services [8][28][32] - Consumers are increasingly seeking comfort, relaxation, and emotional connection through activities like slow travel, nature exploration, and cultural immersion [16][22][24] - The rise of "new Chinese aesthetics" and cultural confidence is influencing travel and lifestyle choices, with a focus on traditional practices and local heritage [84][85] - Health and wellness have become a priority, with a surge in interest in traditional Chinese medicine, fitness, and mindful living [101][102][122] Key Trends Trend 1: Local Flavor Exploration - In 2024, reviews related to Jiangxi cuisine increased by 212%, Guizhou cuisine by 136%, and Northwest folk cuisine by 121% [28] - Notes on "local flavors" and "food guides" increased by 215% and 209% respectively [28] - Consumers are increasingly drawn to unique, regional dishes such as Gansu Tianshui spicy hot pot and Guizhou sour soup [28][29] Trend 2: Return to Everyday Life - Consumers are favoring small, affordable eateries with authentic flavors over high-end dining establishments [32][34] - There is a growing appreciation for the atmosphere and craftsmanship of small, family-run restaurants [56] Trend 3: Escape the Crowds - Travelers are opting for less crowded, niche destinations to avoid the stress of overcrowded tourist spots [39][78] - In 2024, reviews for small-town travel destinations increased by 76.8%, and related notes surged by 210% [60] Trend 4: Cultural Healing Spaces - Museums and cultural exhibitions have become popular for their ability to provide mental respite and enrichment [65][66] - In 2024, reviews for museums, exhibitions, and performances increased by 202.36%, with museum-related notes surging by 461.53% during the summer [84] Trend 5: Emotional Collectors - Consumers are increasingly purchasing cultural and creative products as emotional keepsakes [89][90] - In 2024, reviews for cultural and creative products increased by 101%, with notes on museum-themed fridge magnets rising by 571% [70] Trend 6: Nature as a Child - Outdoor activities and nature exploration have gained popularity as a way to recharge and reconnect with the environment [92][94] - In 2024, reviews for outdoor sports increased by 125.3%, and notes on birdwatching surged by 972% in November [92] Trend 7: Stress Relief Toolkit - Consumers are turning to activities like hot springs, animal interactions, and wellness therapies to relieve stress [98][117] - In 2024, reviews for bathhouses and saunas increased by 74.2%, and notes on "zoos in malls" rose by 118% [98] Trend 8: Awakening to Wellness - There is a growing focus on health and wellness, with increased interest in traditional Chinese medicine, fitness, and mindful eating [101][102][122] - In 2024, notes on health foods and dietary supplements increased by 311%, and reviews for ball sports rose by 122.6% [101] Trend 9: Capturing Happiness - Consumers are increasingly documenting their daily lives through reviews and notes, using platforms like Dianping as a digital archive of their experiences [144][146] - In 2024, Dianping users exceeded 120 million, with reviews surpassing 360 million, marking a 52.6% and 46.9% increase respectively [128] Trend 10: Building Boundaries - Consumers are redefining personal spaces, such as cars and homes, to create environments that reflect their individuality and provide comfort [148][149] - In 2024, notes on "light renovations" and "useful tips" increased by 194%, and notes on "post-00s car purchases" rose by 98.7% [133]