中国家用电器出海行业市场规模测算逻辑模型 头豹词条报告系列

Investment Rating - The report provides a positive investment rating for the Chinese home appliance export industry, indicating strong growth potential in the coming years [9][20][55]. Core Insights - The total market size for Chinese home appliance exports is projected to grow significantly, with revenues expected to reach approximately 7,330.68 billion yuan in 2024, reflecting an 18.87% increase from 2023 [21]. - The report highlights a compound annual growth rate (CAGR) of around 12.3% for the air conditioning segment, with a forecasted volume of 7,392 thousand units in 2024 [24][45]. - The average export prices for various appliances are expected to remain stable, with minor fluctuations anticipated due to market conditions and competition [22][46]. Summary by Sections Total Market Size - The total market size for Chinese home appliance exports is estimated at 6,166.75 billion yuan in 2023, with a projected increase to 7,330.68 billion yuan in 2024 [21][20]. - The growth rate for the overall market is expected to be robust, with significant contributions from various appliance categories [9][55]. Air Conditioners - Air conditioner exports are projected to reach 7,392 thousand units in 2024, with a growth rate of 54.03% anticipated [24][45]. - The average export price for air conditioners is expected to be around 1,089.79 yuan in 2024, with a slight increase forecasted in subsequent years [46]. Refrigerators - Refrigerator exports are expected to grow to 8,009 thousand units in 2024, with a CAGR of 9.3% [26]. - The average export price for refrigerators is projected to be 883.75 yuan in 2024, reflecting a stable pricing trend [27]. Washing Machines - Washing machine exports are forecasted to increase to 3,218 thousand units in 2024, with a significant growth rate of 11.77% [49]. - The average export price for washing machines is expected to be 856.8 yuan in 2024, indicating a steady price increase [50]. Other Appliances - The report also covers other small home appliances, with a projected revenue of 3,152.99 billion yuan in 2024, reflecting a growth rate of 11.27% [21][36]. - The average export prices for these appliances are expected to remain stable, with minor fluctuations anticipated due to market dynamics [22][17].