2024年假期旅游调查

Investment Rating - The report indicates a positive outlook for the travel industry, particularly for high-income and younger travelers, suggesting potential investment opportunities in travel-related sectors [6][7][11]. Core Insights - The 2024 holiday travel season is expected to see an increase in both the number of trips and spending compared to 2023, with 49% of Americans planning to travel, up from 48% [29][130]. - High-income Americans are driving the increase in travel spending, with 35% planning to take three or more trips, compared to 19% in 2023 [7][11]. - The average number of trips planned has risen from 1.88 in 2023 to 2.14 in 2024, indicating a trend towards longer and more frequent travel [51][130]. Summary by Sections Travel Incidence and Spending - The percentage of travelers planning to significantly increase their budget for their longest trip has jumped to 28%, up from 18% in 2023, with millennials and high-income individuals leading this trend [11][55]. - High-income travelers are expected to account for over half of paid lodging travelers, increasing from 43% in 2023 to 52% in 2024 [12][50]. Travel Characteristics - Travelers are increasingly opting for upgraded experiences, with a notable rise in spending on upgraded airfare and luxurious lodging [20][41]. - The share of travelers planning at least one trip of a week or longer has reached its highest point in four years, reflecting a shift towards longer vacations [76]. Generational and Income Trends - Gen Z's share of holiday travelers has increased from 8% in 2023 to 14% in 2024, while 45% of travelers have a household income of over $100K, up from 38% [26][48]. - Millennials are particularly inclined to increase their travel budgets, with 39% planning to spend more this holiday season [11][55]. Travel Booking and Research - There is a notable shift in how travelers are booking their trips, with fewer intending to use online travel agencies (OTAs) and a growing interest in booking directly through airlines [139][161]. - The use of social media and generative AI tools for trip planning has increased significantly, especially among younger generations [100][102].