空气净化器出海：产品持续迭代升级，东南亚市场需求高涨 头豹词条报告系列

Investment Rating - The report does not provide a specific investment rating for the air purifier export industry. Core Insights - The air purifier export industry is driven by increasing global awareness of air quality and the cost advantages of Chinese technology, leading to sustained growth in export volumes and market expansion, particularly in Southeast Asia [18][57][72]. Industry Definition - The air purifier export industry refers to Chinese manufacturers exporting air purifiers to international markets and promoting them locally, driven by rising consumer demand for improved indoor air quality [18][57]. Industry Classification - The air purifier export industry can be categorized into six segments based on usage scenarios: home air purifiers, vehicle-mounted air purifiers, commercial air purifiers, industrial air purifiers, hospital air purifiers, and portable air purifiers [6][19]. Industry Characteristics - The industry exhibits strong growth momentum, significant technological innovation, and effective brand building with precise market positioning [20][8][10]. Development History - The industry has evolved through four stages: nascent phase, rapid development phase, fluctuation phase, and maturity phase, with increasing participation in international markets and a focus on technological advancements [11][12][45]. Market Size - The market size of the air purifier export industry grew from $829 million in 2019 to $1.413 billion in 2023, with a compound annual growth rate (CAGR) of 14.27%. It is projected to reach $2.439 billion by 2028, with a CAGR of 11.54% [57][18]. Policy Overview - Recent policies, such as the U.S. tariff exemption for air purifiers, are expected to lower export costs and enhance competitiveness in the U.S. market [59][60]. Competitive Landscape - The industry is characterized by a high concentration of major players like Midea Group and Haier, which dominate the international market, while smaller firms focus on niche segments [64][83].