Investment Rating - The report indicates a positive outlook for the oral probiotics industry, with a projected market growth from 20.43 billion yuan in 2024 to 30.84 billion yuan by 2028, reflecting a compound annual growth rate (CAGR) of 10.84% [16]. Core Insights - The oral probiotics market in China is experiencing significant growth driven by rising disposable income and increasing health awareness among residents. Over 70% of the population has some understanding of probiotics, and more than half recognize their effectiveness [4][17]. - The core component of many oral probiotics products is Lactobacillus rhamnosus, known for its antibacterial properties and clinical efficacy [5][8]. - The market is being further propelled by technological innovations such as microencapsulation and hydrogel delivery systems, which enhance the stability and bioavailability of probiotics [14][22]. Market Dynamics - The oral probiotics market size has grown from 4.948 billion yuan in 2018 to 17.846 billion yuan in 2023, with a CAGR of 29.25% during this period [16]. - The increasing willingness of patients to seek professional dental care has surpassed 40%, indicating a growing acceptance of probiotics for oral health management [17]. - E-commerce platforms are becoming the primary purchasing channels for consumers, reflecting a shift towards more diverse and personalized product offerings [12][8]. Technological Advancements - Innovations in product formulation, such as the use of microencapsulation and hydrogel systems, are expected to meet consumer demands for effective and long-lasting oral health solutions [14][22]. - Clinical research is expanding the understanding of specific probiotic strains, such as Streptococcus salivarius K12, which shows potential in preventing and alleviating oral and pharyngeal inflammation [29]. Competitive Landscape - The report highlights a shift in the competitive landscape, with domestic manufacturers enhancing their research and development capabilities to reduce reliance on foreign suppliers, which currently dominate the market [11][24]. - The introduction of new product formats, such as effervescent tablets and gummies, is diversifying the market and appealing to various consumer demographics [34][50]. Consumer Trends - There is a notable trend towards multifunctional probiotics that address a wider range of health concerns beyond traditional uses, reflecting a growing consumer demand for comprehensive health benefits [35][51]. - Social media discussions around oral health issues have increased significantly, indicating heightened public interest and awareness [26].
口腔益生菌：腔疾病预防与治疗的新希望 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2024-12-25 12:26