2024年11月中国物业服务企业品牌传播榜单

Investment Rating - The report does not provide a specific investment rating for the industry Core Insights - The rapid development of the internet has expanded information dissemination channels, allowing property management companies to utilize both traditional and new media platforms to create a comprehensive communication matrix, achieving boundary-less and full coverage of information dissemination [2] - Property management companies are increasingly experimenting with new digital media channels, enhancing brand exposure and reach through platforms like WeChat, Douyin, and their own channels [2] - The report highlights the importance of maximizing communication effectiveness and shaping brand influence through the comprehensive use of new media by leading property service companies [9] Summary by Sections WeChat Public Account Rankings - In November 2024, the top 50 property service companies' WeChat public accounts had a total reading volume of approximately 2.837 million, with an average reading volume of about 57,000 [6] - The top three companies in terms of reading volume were "万物有云/邻居" from 万物云空间科技服务股份有限公司, "中海物业公众号矩阵" from 中海物业管理有限公司, and "长城物业集团" from 长城物业集团股份有限公司, each exceeding 179,000 readings [10] WeChat Video Account Rankings - The average likes and shares for the top 30 WeChat video accounts in November 2024 were approximately 104,000, with the top three being 新希望服务视频号矩阵, 物小宝, and 建业物业/建业新生活, each exceeding 50,000 interactions [4][14] - The total likes and shares for the top 30 property service companies' WeChat video accounts reached approximately 3.115 million [15] Douyin Video Account Rankings - In November 2024, the top five Douyin video accounts for property service companies achieved a total of 189,000 likes and shares, with 新希望服务 leading with over 110,000 interactions [16][17] - The top five Douyin accounts included 新希望服务, 宝石花物业, and 绿都智慧生活服务有限公司, showcasing significant engagement [17]