2024年11月-中国物业服务企业品牌传播榜单

Industry Overview - The total reading volume of the top 50 corporate WeChat public accounts in November 2024 was approximately 2.837 million, with an average reading volume of about 57,000 per account [1] - The top three WeChat public accounts in terms of reading volume were "万物有云/邻居", "中海物业公众号矩阵", and "长城物业集团", each exceeding 179,000 reads [1] - The average reading volume of the top 10 corporate WeChat public accounts was 170,000, while the average for accounts ranked 11 to 30 was 42,600 [1] WeChat Video Accounts Performance - The total likes and shares of the top 30 corporate WeChat video accounts in November 2024 amounted to 3.115 million, with an average of 104,000 per account [2] - The top three WeChat video accounts were "新希望服务视频号矩阵", "物小宝", and "建业物业/建业新生活", each with over 50,000 combined likes and shares [2][3] Douyin Video Accounts Performance - The total likes and shares of the top 5 corporate Douyin video accounts in November 2024 were 189,000, with "新希望服务" leading at over 110,000 [5] Brand Communication Strategies - Property management companies are leveraging traditional and new media platforms, including WeChat public accounts, WeChat video accounts, and Douyin accounts, to enhance brand exposure and reach [7] - Companies are designing personalized and functional modules to increase brand coverage and awareness through multiple channels [7] Top Performers in Brand Communication - The top performers in WeChat public accounts included "万物有云/邻居", "中海物业公众号矩阵", and "长城物业集团", with reading volumes of 179,283, 171,043, and 102,116 respectively [7] - Other notable performers included "融创服务集团", "彩生活公众号矩阵", and "保利物业公众号矩阵" [7]