2024年中国眼镜片行业白皮书

Industry Overview - The Chinese eyewear market has shown steady growth, with the total retail market size reaching 86.2 billion yuan in 2023, indicating a positive market outlook [7] - The lens market has grown at an average annual compound growth rate of 5.5% from 2019 to 2023, with retail sales increasing from 30.5 billion yuan to 37.8 billion yuan [8] - The lens market is expected to reach 53.5 billion yuan by 2027, with a projected annual compound growth rate of 9.1% from 2023 to 2027 [8] - The eyewear industry is driven by technological innovation, product diversification, and the application of eco-friendly materials, moving towards high-end and international development [3] Market Segments Sports Eyewear Market - The sports eyewear market is experiencing strong growth due to increasing interest in outdoor activities and consumer demand for professional, personalized, and innovative products [21] - Mainstream sports scenarios include skiing, motorcycle riding, cycling, running, swimming, and hiking, leading to the development of various lens categories such as sports optical glasses, sports sunglasses, sports goggles, and AR sports glasses [21] - The target audience includes professional athletes, outdoor enthusiasts, and tech-savvy individuals [22] Progressive Lenses Market - The adult progressive lens market is rapidly growing, with major manufacturers actively developing new products and new players entering the market [23] - International brands like Essilor, Zeiss, and Hoya dominate the high-end market, while domestic brands like Wanxin and Mingyue are gaining market share [25][30] - The market is expected to grow further due to the aging population and increasing consumer awareness of eye health [37] Myopia Control Lenses Market - The myopia control lens market is driven by the high prevalence of myopia among Chinese children and adolescents, with a 51.9% myopia rate in 2022 [39] - Key technologies include peripheral defocus, multi-zone optical defocus, and high-non-spherical lens control, with products from brands like Zeiss, Essilor, and Mingyue showing significant effectiveness in slowing myopia progression [46][108] Key Brands and Products - Zeiss: Known for its high-quality lenses and effective myopia control products, Zeiss has a strong presence in the Chinese market with products like MyoVision and MyoSmart [33][138] - Essilor: The Essilor "Varilux" series is a leader in the progressive lens market, offering innovative designs and advanced technologies like AI-driven lens design [23][31] - Mingyue: A leading domestic brand, Mingyue has a strong presence in the progressive lens market and offers a diverse product matrix for different consumer needs [58][137] - Oakley: A global leader in sports eyewear, Oakley is known for its innovative designs and high-performance products, dominating the high-end sports eyewear market in China [138] Market Trends and Drivers - The aging population and increasing awareness of eye health are driving the growth of the progressive lens market [37] - The rise in outdoor sports participation and the popularity of lightweight sports are boosting the sports eyewear market [12][68] - Government policies and national health plans are supporting the development of the eyewear industry, particularly in areas like myopia control and eye health services [11][85] Future Outlook - The eyewear market is expected to continue growing, with a projected retail market size of 1.245 trillion yuan by 2027, driven by consumer demand for functional lenses and fashion accessories [98] - The market will see further segmentation and innovation, particularly in the areas of myopia control, progressive lenses, and sports eyewear [90] - Domestic brands are expected to continue gaining market share by leveraging their cost-performance advantages and improving product quality [137]